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A Myeongdong lane with pedestrians, character murals on white buildings and N Seoul Tower visible in the distance.
Character murals and a glimpse of N Seoul Tower bring a playful backdrop to a walk through Zaemiro.

Myeongdong (Toegye-ro 20-gil) · CULTURE REFRESH

Zaemiro – Cartoon Street (재미로)

Zaemiro, also known as Cartoon Street, offers a different pace from Myeongdong’s main shopping streets. Use the Toegye-ro 20-gil area as a starting point for a short walk toward the Namsan slopes, looking for character-themed details and smaller local stops.

A manageable first visit

Save 재미로 on NAVER Map and choose a short out-and-back walk from the Myeongdong area. Pause at visible character-themed details, then decide whether to continue uphill or return to the main streets for a break.

  1. Save the Korean place name and your return destination in your map app.
  2. Walk one compact section before choosing a shop or café.
  3. Check posted hours, queues and any entry conditions at the venue.
  4. Leave room for a break and an easy route back to transport.
A large blue robot sculpture beside a yellow building and a colorful geometric wall mural.
A blue robot sculpture and bold wall art add a character-filled stop along the neighborhood walk.

A culture detour from Myeongdong

Murals, installations and shop displays can change. Enjoy what is publicly accessible on your visit rather than expecting every older photograph or webtoon display to remain in place. Keep an eye on slopes and traffic when stopping for pictures.

Comfort, cafés and considerate photography

Wear comfortable walking shoes and take care on uneven paving or slopes. These are working neighborhood streets with vehicles, deliveries and private homes. Keep entrances clear, step aside before using your phone and ask before taking close-up photographs of people or shop interiors.

Choose cafés by the atmosphere and menu you see on the day. Opening hours, seating, prices and temporary events vary by business. The walking sequence is an editorial suggestion, not a guided-tour booking or a promise of step-free access.

A small street-corner view of white buildings with simple character faces and a colorful mural beside a sloping driveway.
A closer street-corner view highlights the character artwork among everyday neighborhood buildings.

Find your starting point

Search 재미로 in NAVER Map. Check the exact entrance and current route before leaving; a neighborhood name can cover several connecting lanes.

Open in NAVER Map ↗

Explore another Seoul neighborhood

About this guide and its images

This VEMORIQ editorial guide uses images supplied for this neighborhood feature. Captions describe the visible scenes; storefronts and signs are not live inventory or event listings. Use the linked map and each venue’s current information to plan your visit.

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